CryptoKittie Abode

Candy Crush, Gamification and CryptoKitties: Where art intersects Crypto

Non-Fungible Tokens meet the investor and art welcomes digital aesthetics. Crypto Art.

If you haven’t noticed, Bitcoin has moved further up the conversation ladder. It’s become an unavoidable topic in some form or another. Most iterations are in line with an assumed criminality and volatility. Now, Paypal has expedited the adoption of Bitcoin (BTC) as a payment method for people unfamiliar with Binance or Coinbase and it’s reaching higher and higher levels.

Undoubtedly, many people have purchased BTC without truly knowing what it is. That’s not new. Many people invest in the legacy security markets with little knowledge of their mechanics. All the while, new financial products are manufactured in meeting rooms but in this case, a community has found a new way to bring art to a world that prides itself on peer-to-peer clarity.

Holocracy, a philosophy of decentralized management and autonomous work, is an ethos of blockchain. The design of a blockchain prevents maleficent behavior due to the exorbitant cost to do so. Not only in money but literal ostracization from the crypto world. Meaning, no future transactions.

Now, if we go back about 8 years, people were fascinated with a game called Candy Crush that came out on April 12, 2012. It was one in a series of digital games people became addicted to and payed money for, on a tablet. Marketing departments across the country rushed to gamitize their platforms. A ‘fun’ way to engage customers and most importantly, create incentives for programs like insurance to encourage increased steps with watches and apps. The rewards kept coming and we kept it up. The groundwork was laid for the maturity of gamification and monetizing data. Airbnb does make money from its service but it also makes money on your identity, your ‘market segment’.

Without the anonymity of blockchain, you’re an open book. Companies make money off of your information. If it’s free, you’re the product.

This is where Art meets Crypto. In short, the artist’s work cannot leave their purvey without a release of provenance. Knock-offs are hard to produce, if not impossible. It’s not digital art, it’s crypto-art with proof of originality. At present, Christie’s or Sotheby’s ensure provenance via ‘legacy’ methods. Could a sale at those auctions include a blockchain that releases a royalty with each sale? Can they guarantee 100% originality? Provenance is important. The market has always been there. A songwriter, a painter, a sculptor and a digital artist. All can have their art sold on the crypto market as a Non-Fungible Token or the older slang term, CryptoKitties, with a genesis block proving its ‘birth’ from the creator.

In an unknown future with the possibility of few physical interactions, more and more people will find an attraction to a designer avatar and collectible ‘kitties’. Perhaps one that always changes your look in virtual parties for fun? One that speaks for you and makes decisions? Sounds expensive! Wait until Virtual Reality is mainstream, and you have that blockchain-certified, original crypto avatar or outfit to premier at the party. That true provenance for crypto-art.

Crypto Art is something for the artist to think about. There are legitimate markets with requests for all sorts of artistic projects. The beauty of blockchain itself is its gateway property. It more than a vehicle that people simply make money on. With modern advances in a decentralized economy, crypto doesn’t have to be something that is simply a financial product. It is a modern phenomena that has moved social conversation towards alternate currencies but it’s more of a phenomena that hundreds of people can tokenize their assets and find a market for them online. Especially now.

Resources:

How to make Money on Digital Art, by Ryan Sean Adams detailing the process.

MINT: How to Sell Your Digital Artwork Designs on the Blockchain for Ethereum

Market to Sell Artwork: OpenSea

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